Search Engine Optimization

The fact is, if you are doing business on the internet, you need to be seen by search engines. Search engines bring you traffic that is targeted, converts well, and most important of all, free. So if you aren't getting the results you want, we can help.

Some "SEO" (search engine optimization) types make big promises and charge you thousands of dollars. We do things a little different.

Rather than use "tricks" or gimmicks to cheat search engines, We use honest techniques, reccommended by Google, yahoo, and others. Anytime an SEO uses gimmicks or cheats on your site, they are putting you at risk to be eliminated from the search engines altogether. Not to mention those gimmicks rarely work for more than a week or two.

What we do is optimize your site for search engines, ethically and honestly. We are not going to try and get people searching for "britney spears" to go to your plumbing fixtures site. We will take the following steps to ensure your success, as I have for many others:

Keyword analysis - We figure out what you offer, and what people search for that relates to your service or product. We then find out which keywords people search for the most, and try to position your site to get results for these keywords. This is a solid process we've been using for about 5 years now. We also try to get aggregate traffic for the smaller terms as well. Keyword relevance is what we strive for.

Web Copy Analysis - We analyze the text on your site, and we work together to find a way to implement the target keywords, and still keep it sounding like natural speech. Again, this is a process I've spent a long time refining. We want to attract customers, not drive them away with silly text on our page! We find a careful balance and fine tune it for maximum performance.

HTML Analysis - Search engines use "crawlers", not humans to read websites. We ensure your html is clean and will not "break" the crawler. If given enough errors, most crawlers will move on, and partially index, or not index your site at all. We make sure this html is clean and compliant.

Semantics And Structure - We make sure the structure of your site is fitted better for search engine analysis. Most of the time the human visitors never know the difference. Again, we are not cheating the system, these are reccommended guidelines published by google. Rather than trick google, we decide to do what they recommend for best performance.

XML Sitemap - We will hand build a sitemap that will be submitted to Google, Yahoo, and MSN for inclusion. This gives them a guildeline of pages they may not otherwise find and rank.

By the time our consultation is over, your site will start bringing in more traffic, and it will have paid for itself, many times over. The education you recieve is valuable as well, as you will no doubt come out of it knowing far more than you did before.

Ask about a free presentation on what we do and why it matters!